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by on August 18, 2020
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Anyone who has a web page, be it an online store, a news portal or a personal project, aspires to be found by the most common search engines, such as google, Bing or Yahoo! Fewer and fewer users are bothering to enter the full address of a web page in their browser. Instead, it is common to use only one word or phrase, from which a list of personalized results will be returned according to those search terms — always ordered in descending order depending on their importance. The user will be able to choose the website that best answers their question, which is why the competition between the pages themselves to position themselves in the best positions is increasing. The key to this lies primarily in content optimization. The following 10 points will help you write SEO texts that will naturally attract the reader through search engines.

1.Offer valuable content in your SEO texts

There are many ways to optimize a text according to SEO criteria, but none of them will be really useful if the reader is not taken into account. The reason for the search engines is precisely to offer the user the best results for their search. For this, the most common search engines, such as Google, Bing, etc., use algorithms that assess the relevance of a certain web page for the user. This depends to a great extent on the content of the web page, so an optimal SEO content should correspond thematically with the search term or terms for which it was optimized., in addition to being legible and offering valuable information to the user. In the best case, the content should provide an exact answer to the search term. So, if you aspire to create first-rate SEO content, the content of the page must focus on the page should be reserved for a specific topic and offer useful information that responds to relevant searches in that subject area.


2. Avoid duplicate content

The reader, but also the readers, as well as the search engines, appreciate the exclusive and novel content: it is what is known as unique content. The exact copy of product descriptions or press releases is still a fairly frequent practice on the net that makes it difficult to appear in the first positions of the results pages, the so-called SERP — Search Engine Result Pages. Plagiarism does not only denote a lack of style, it is detected and mercilessly penalized by search engines. For this reason, it is advisable to avoid duplicating texts if you want to create quality web content — also in the case of your own texts that appear repeatedly on the same web page.

3. Adjust the length of your content to each topic

From the update to Google’s Google Panda update, content sets the tone. Content is king is the motto today. The landscape in the area of SEO has changed so that if before a length of 200 or 300 words was enough for good positioning, today it is recommended to develop longer texts if you want to obtain a good ranking. “ Content is king “ is the motto today. And it is that the attention of updating the Panda algorithm was not directed or only aimed exclusively at the length of the text. Today search engines, but the search engine, thanks to increasingly sophisticated algorithms, can analyze and assess the amount of information on a certain page and, thus, the added value for the reader.

4. Find the right keyword density

To measure the relevance of a web page, search engines use keywords, as they allow the classification of content in relation to a specific area or topic. This is why, before preparing an SEO text, it is important to define the theme that the web page will occupy and perform a search for the most relevant keywords for the products or services it offers.

5. Structure your content with formatting elements

In addition to aspects such as the quality of the information and the density of keywords, the way the content is structured also improves the ranking of a page, that is, with titles, subtitles, paragraphs, enumerations, etc.

Titles and subtitles play a fundamental role when optimizing content. Starting from their English name, “ headline “, they are classified from most to least significant (in HTML code from “h1” to “h6”). The main title is “h1” and it must contain the main keyword of the text. The other subtitles, “h2” and “h3”, can contain secondary words. It’s rare to find more subdivisions in a text, and somehow better avoided for readability. Instead, it is possible to use lists and enumerations, which also improve the positioning of the text.

6. Use internal links to strengthen SEO content

Optimized web pages are an ideal means of controlling the circulation of links and strengthening the most relevant pages of a domain. The links or links, both internal — on the same page -, and external — to other pages -, improve the user experience by offering additional information to what the reader finds in the text that, if it is an SEO text, should deal with a single topic. It is important to bear in mind, however, that each time a text is linked to an external page, it is this that benefits, since the linked page is given by implying to Google that it has authority on a certain topic. So, before doing so, it is worth reviewing the domain to see if an internal link could be included in its place, thus favoring your own subpages that do not have any external links.

7. Update your content regularly

Another variable that search engines use to position a web page is the timeliness of the content it offers. A very well prepared but obsolete content does not benefit at all, but rather the opposite. Domains that frequently refresh their content rank visibly better in the SERPs than those that don’t. Online stores or company pages, where it is difficult to vary the contents regularly (product or category descriptions, history and organization chart of the company), have the resource of maintaining blogs, news categories or press sections, where they can be offered news to visitors on a regular basis, thus increasing their visibility in search engines.

8. Multimedia content increases the value of your content

Along with the formatting and structuring elements such as titles and subtitles, lists and classifications that we have already seen before, visual content is also an optimal way to attract visitors to a website and thus improve its positioning. Search engines especially value those pages that offer added value by offering information in different media. And aY, through the metrics that measure user behavior, it also rewards those pages where visitors stay longer as an indicator of their satisfaction. This is the case of those articles where videos or photos are included. On the other hand, no less important is the fact that, thanks to visual media, extra traffic is achieved that comes, not from organic search engines to use, but from specialized media search engines, which again has a positive impact on the positioning.

9. Optimize your images according to SEO criteria

Search engines cannot “read” the images themselves, so to position a project, robots must be offered information that they can interpret. To position the images on a web page well, the relevant keywords must be added both in the file name and in the image title, without forgetting that large and high definition images (photos, graphics) are valued and valued better. more positively than the small ones.

10. Enrich your SEO content with keyword-optimized Meta-Tags

When a user executes a search, they receive in response a list of results in the form of summaries: they are called Snippets, which consist of a URL or address, a title and a brief description of the content that can be found on each page. To obtain a good positioning it is crucial to elaborate these descriptions, called meta descriptions, including some keywords, so that the first impression that the user obtains of a web page can be perfectly controlled.

Since these Snippets have a limited size, it is convenient to take this into account so that the description is not incomplete. Thus, the title must have a maximum length of 55 characters, and the description one of 160. Before publishing a Snippet, you can check its suitability with the Google Snippet optimizer online tool.
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