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by on December 16, 2020
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A logo is the most important part of any business or brand. A brand visually communicates with its audiences through it. So, it is essential to design the logo wisely. Moreover, a simple yet elegant logo would appeal to the viewers. It should possess all the qualities to make it an ideal logo. Therefore, an owner should make sure to design it by following some fundamental principles of designing a logo. Besides, if you want to know the golden rules to design a logo, you must read further.

Simplicity Is the Key

If you take a look at the previously designed logo that earned huge fame, you will observe that there was nothing complicated in those logos. For example, the logo of McDonald’s only consists of the letter M with a red background. The fewer characters in the logo, the more accurate and to the point it looks. Furthermore, if a Logo Design Agency is complicated and possesses more characters, the audience won’t be able to recognize it. Additionally, the viewers will face difficulty to understand the message of a brand. Also, they won’t remember it for a longer period. Thus, it should reflect such a vision that becomes attractive at the first sight. This quality would make it unforgettable as well.

Versatile And Flexible

Consistency is a quality that relies upon many other factors. Most brands or business owners who own a small business or are new to the industry keep changing their brand’s logo design. They use a variety of logo designs to make an appearance on different platforms. This act can prevent a brand from earning fame and developing a bond with its audience. Moreover, versatility is one of its main factors. The design should be flexible enough so the owners can maximize and minimize its size for the cards and billboards. Additionally, the shades of the logo should be also versatile to go with any occasion or platform.

Selection Of Hues

The colors that a logo design possesses are a matter of discussion. The vision often seeks a good combination of colors. Many business owners prefer to use attractive hues in the logo designs, as they assume that it would appeal to the viewers. However, the first thing an owner should look forward to is the black and white theme. If not that, it is better to go with the production line. If the production line of the brands embarks upon the kids’ zone, it is good to use multi-colors. It would represent a childish theme. Otherwise, hiring a logo design service is the best way to decide the logo design and colors.

Conclusion

Designing a logo is not rocket science. All it demands is some time to research the principles that a designer should consider while designing. Moreover, looking forward to the background and production of any brand is an important step. It would make a concept of the brand that the audience views in a logo. Nonetheless, the rules mentioned above are just a few of those many rules that you should follow. So, if you desire to make an ideal logo for your brand that lasts for decades, these rules would help you the most.
Posted in: Graphic Design
Topics: logo design
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