5 Effective Social Media Scheduling Tools for Your Brand

Social media marketing is a very fast-paced domain of digital marketing and is growing day by day. Innovation in the field is also growing pretty fast because of the need for user-friendly tools for agencies and businesses alike. Social media scheduling tools are one such innovation that has made the lives of social media managers pretty easy because of the in-depth analysis and the ease of use they provide.

As a business, it is a good idea for you to invest in social media scheduling tools to help you save time and maximize the potential of your team. Here are the top 5 social media scheduling tools for you to choose from:

1. Sprout Social

An industry favorite, sprout social is one of the most robust social media scheduling tools out there. It is loved particularly for the in-depth reports it provides to its users. It helps you access all your social media profiles and post on them through one interface. It gives you the option to collaborate with your team in the same window so you don’t have to jump to a different communication tool.

The business and agency plan is great if you are managing other brands’ social media and as we mentioned, the in-depth reporting is an absolute winner. It gives you a full report on the most trending content and what goes best with your audience so you can plan your upcoming content accordingly and based on facts and figures.

2. Airtable

Now let’s double back a little and talk about the most important part of social media i.e content. Both content creation and scheduling go hand in hand. You need to be able to plan a piece of content and then determine how that will be promoted through your different networks.

Airtable brings together content planning and social media scheduling in a most seamless way. It helps your team collaborate on a concrete content plan and then determine how that content will be promoted across different channels. Not only this, its asset manager helps you keep harmony in the posts by making sure the same message is resonating across all media.

3. CoSchedule

We love CoSchedule because it helps us save the most time. How? Well, it integrates with WordPress and pushes content to the website at the same time as on social media. We mean instant! How cool is that? Not only that, its Top Content feature allows you to see which type of content resonates most with your audience. This feature is a gold mine for content creators that want to know what their audience really likes to read.

4. Planable

Planable is all about teamwork and collaboration. Almost always we struggle with getting content approvals outside our social media scheduling tools but plannable allows you to do that in one platform while your team collaborates to produce the best version of the content.

You also have the option to implement the entire content creation process within the platform that allows you to see who did what and adds transparency to the whole process.

5. Sked Social

One social medium has always been tricky with social media scheduling tools and that is Instagram. Sked social’s Instagram scheduling features are noteworthy. It allows you to schedule content and pictures and look at how they are displayed. Giving you a clear picture of your content before it is posted.

Choose whichever social media scheduling tool suits your posting and collaborating needs and you will know that it’s a wise business decision to make when you invest in any one of these.