What is TikTok and how does it work?

TikTok is the new social network that is giving marketers to talk and one of the great surprises in recent years. In a very short time, this network has managed to reach no less than 800 million users ... but if you are not in the right age segment, you may not have even heard of it.

And it is that TikTok, like Snapchat in its day, sweeps among the youngest. In addition, it has recently begun to incorporate advertising solutions, so it is becoming one of the options with the most potential to reach the centennial target if you want to advertise on social networks.

What is TikTok and how does it work?

TikTok is a social network based on looping 15-second videos, something like the now-defunct Vine. Although this format can give rise to a great variety of contents, at the moment the most popular are music videos of different styles, with the participation of the users themselves (for example, singing or playing an instrument).

As we have already seen, TikTok is a social network based on the reproduction of short videos in a loop. Let's take a look at its main features: https://www.tiktokrush.com.

Users share video selfies in which they record themselves, often with background music accompanying their movements.

TikTok offers the possibility to edit the videos before publishing them and stands out for its great variety of fun filters. Not surprisingly, it works so well with younger audiences.

Within the application, we can find a chat for users to talk to each other and an exploration tab that allows you to discover the most popular videos of the moment, in a very similar way to Instagram.

To connect with other users, TikTok has a follower and followed the system, like on Instagram or Twitter.

Among other functions, the lists of friends and voting stand out.

To orient yourself within the TikTok application, the first thing you find is the main page, where you can see the most popular videos or those of the people you follow. If you decide to play a video, it will be displayed in full screen and you will see a series of icons to take different actions: follow the user, mark as "like", comment or share.

In addition to this main screen, you can also find content in the browser tab or carry out your own searches. Please note that the videos are tagged with hashtags.

To record your own videos, you will have to hold down the middle button. You can release it and press it again to record your video in several takes, always respecting the maximum of 15 seconds. Likewise, when editing the video, you can apply different effects to different shots. In addition to recording content directly, you can also create scrollable videos from photos stored on your device. You are now ready to start using TikTok!

Since TikTok appeared, many marketers began to propose ideas to publish content on the social network. Although it seemed like a niche social network, full of funny videos, brands increased their chances of reaching their audience in an authentic and relevant way.