Create delightful products and use smart marketing
Apple's advertising would help to create one of the most successful companies in history, and it would also transform traditional marketing strategi... View MoreCreate delightful products and use smart marketing
Apple's advertising would help to create one of the most successful companies in history, and it would also transform traditional marketing strategies. Its Super Bowl ad, "Think Different", ads series, "Get a Mac", campaign and product launches are all examples of Apple's cool marketing strategy. This marketing strategy reflects the sleek design of the products and helped Apple turn around a bankrupt company. Steve Jobs' gift was marketing. He understood that smart marketing campaigns and delightful products were the keys to success. His products were a show stopper and he used his audience's emotions to sell them. Here are some lessons from Jobs' marketing genius: Make a great product, create an emotional brand experience through campaigns and events, and never stop innovating for customers.
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