Dan Kogan
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The Types of Anchor Text & How to Write Them Effectively
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Anchor text can be used to your benefit or your detriment, depending on how you use it in your written content. Today, we show you how you can use anchor text to benefit your website and your business.
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Dan Kogan
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Does your online store have a variety of different needs and you don’t know quite where to begin? That’s okay! Running an eCommerce business is no easy feat, and if you want to properly accommodate your users, you’re going to most likely need to enhance your website with new and better features.
That’s easier said than done however, as a reliable BigCommerce developer doesn’t just fall out of the sky. After analyzing all of your needs and figuring out the best path forward in terms of the functionality you need, you’re probably left wondering which agencies to trust and which ones can actually make a difference for your business.
A Trustworthy BigCommerce Development AgencyThe first step is realizing that you shouldn’t split all of your needs among different agencies. The communication will not be where you need it to be and things are bound to fall through the cracks. These kinds of piecemeal methods are fine when you are operating a small website but for eCommerce, you ideally want all of your needs to be met under one umbrella.
A true BigCommerce developer that is worth your time will be able to meet all of your needs in house and can guide you to the best possible solution for each one of your store’s problem areas. Do you need custom coding or a data migration handled by a capable team of experts? Or how about improved shopping cart functionality and a mega menu that wows your customers? You might be inclined to seek these different features out at different agencies, but this is actually the worst way of going about doing things.
If you want great results in your BigCommerce development project, your best path forward is to hire an agency that really does it all. From simple custom adjustments to full-scale development, you need an agency like 1Digital® that knows the BigCommerce platform and can provide you with the solutions you are looking for.
The right agency can make all the difference when it comes to your project. Only a handful of agencies are considered “BigCommerce Elite” and fewer still can accommodate all aspects of eCommerce and even handle your digital marketing issues on top of your development and design projects. 1Digital® is an eCommerce agency through and through, featuring a team of BigCommerce experts that can help you tackle any project, big or small.
It doesn’t matter what kind of task you need to accomplish on your website, if it means meeting the needs of your users and getting to that next level. You can’t expect to deliver a superior experience if you’re still using basic templates and uninspiring functionality. Online shoppers are quite savvy and know the difference between professional and amateur. If you are concerned about the presentation and functionality of your website, it’s time to make a smart investment for the future of your business. Call 1Digital® today and their team can help you break down exactly what you need to do in order to improve your BigCommerce store.
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Thank you for the article. You have given a strong enough reason to start working with professionals at BigCommers development. Perhaps you will be interested in an article about what skills a BigCommers developer should have and how much it will cost https://soft-loft.com/bigcommerce-developer-hour... View More
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July 28, 2021
Dan Kogan
posted a blog.
BigCommerce is a powerful eCommerce platform that allows store owners to design and launch their storefront with relative ease. With all of the built-in features it provides, as well as functionality that the platform offers for your eCommerce business, it’s no wonder why BigCommerce has been exploding in popularity and usage recently.
Despite its ease of use however, you still may want to consider a BigCommerce partner for helping you to craft a truly professional eCommerce experience for your shoppers. The truth is that there are no easy answers, templates, or out-of-the-box solutions that can meet all of the needs of your users, especially from a professional standpoint. You need an agency with a background in developing and designing eCommerce websites to really make your business stand out.
What Does a BigCommerce Partner Offer?A greater degree of experience and skill. While any agency out there may have a working knowledge of HTML and Javascript, and may be able to handle run-of-the-mill web design tasks, eCommerce is far more complex and requires not only an understanding of the platform in question but also store functionality as a whole. A store system that keeps track of inventory, for instance, is far more complicated than most other kinds of website technologies that the average designer is likely to come across.
Add to the fact that every platform is different, and you have all the reasons you need to go with a tried and true BigCommerce partner for your eCommerce development needs. The agency that you select needs to have an extensive understanding of BigCommerce itself, to the point where the platform actually recommends them for their most arduous and involved projects. Imagine having that kind of professionalism at your side?
At a certain point, you can’t rely on just any solution or agency to address the needs of your business. You will want a beautiful professional-looking website that has all the bells and whistles you need to not only stand out from your competitors but to actually meet the specific needs of your users in order to help with conversion rate and handle greater loads of traffic and sales.
For this kind of quality service in eCommerce design and development, you need a BigCommerce partner like 1Digital®. They are an agency that specializes in all things eCommerce, and are BigCommerce Elite, which means they will be able to help you get the absolute most out of the platform. They not only provide custom development solutions for eCommerce stores, they also have a team of designers who know how to craft gorgeous and functional BigCommerce websites that get conversions, and also have a digital marketing team that excels in BigCommerce SEO campaigns.
1Digital® handles all aspects of success when it comes to BigCommerce, so if you want more out of your online store, it’s time to give them a call. Regardless of your specific needs on the platform, their experts will be able to accommodate you.
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Thank you for the article.
You may be interested in reading this https://soft-loft.com/bigcommerce-developer-hiring-guide/
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July 30, 2021
Dan Kogan
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January 18, 2021
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The term full service Shopify Agency doesn’t have some objective board analyzing its claims. What one agency’s claims are might not align with the list of services of another and vice versa. Yet, the services offered by digital marketing agencies, development agencies and others are as varied as the eCommerce industries they serve. When you work with a full-service Shopify Agency like 1DigitalⓇ Agency in specific, here are some of the services you can expect.
SEO and PPC that provides a competitive analysis - The bulk of digital marketing efforts to increase traffic, sales and conversions take the form of SEO and PPC, often combined. A full service web design agency should be familiar with Shopify’s structure and how to best configure and update it to get the best results in SEO, and to build the best landing pages for PPC campaigns.
Design services, including full-scale redesigns - Clients needing something little like a menu refresh for enhanced user experience or a full scale redesign will need to seek the help of experienced designers, and any Shopify agency should offer this - at minimum.
Support, and development, including app development - Oftentimes development projects can get hairy. The full service digital agency partner you work with for Shopify development should understand not only how to provide support and solve problems associated with basic bugs, but also how to perform more intricate services like API integrations and custom app development.
Migration services and support - Shopify experts understand not only your online Shopify store but also other eCommerce platforms as well. Perhaps the case is that you are currently on WordPress but want to move to Shopify Plus to scale better and grow sustainably. A Shopify Plus partner can help with that.
SEO and PPC audits and brand analyses to analyze standing and competition - Sometimes all you need is a little data to make an informed decision, and any full-service agency should offer you benchmarks, reports and analyses of your business as well as the competition.
These services are a cross-sectional slice of what you can expect from a top-tier full-service Shopify agency like 1DigitalⓇ Agency. They are designed to provide the most comprehensive value to eCommerce clients to make them the best they can be. From automotive businesses looking to expand their outreach with SEO and PPC to online boutiques with a need for a redesign or custom app development, 1DigitalⓇ Agency has been the saving grace.
Finally, this is only a glimpse, from a higher level, into what a true full-service agency like 1DigitalⓇ Agency can offer you, and it’s not even to mention the fact that they work with other powerful, popular platforms as well. Even if you’re based on BigCommerce, Magento or Volusion, a full service agency like 1DigitalⓇ can help you - just see their online collection of case studies by platform to see how.
One more thing that’s important to keep in mind here is that the best way to learn about what an agency can offer is to get in touch with them. Your needs as a business are unique, after all, so if you truly want to learn how an agency can leverage its unique assets to your benefit, you’ll want to start with a call. Get in touch with the team at 1DigitalⓇ Agency at 1DigitalAgency.com or call them at 988-862-8269.
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Dan Kogan
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January 2, 2021
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A PPC campaign is one of the best ways to send traffic to your products if you run an online store, but putting together an effective ad is more complicated than you might think. Between the research involved, the design skills you have to cultivate, and the sales acumen you have to possess, it can be somewhat overwhelming if you don’t know what you are doing.
Professional PPC management services can help you overcome these challenges and create effective campaigns that bring tons of traffic into your website. For businesses searching for ways to boost revenue, pay-per-click advertising can certainly prove to be a lucrative strategy.
Here are just a few of the benefits you can expect from a skilled PPC agency:
Better Targeting For Your AdsThe success of an ad often depends on the targeting. You can have an incredible looking ad that goes to a great offer, but if the targeting is off, no one will click the ad to begin with. And those who do out of curiosity will likely bounce not long afterwards.
In order to get the most out of your ad spend, proper targeting is essential. While you may think you know your audience, a professional agency will have more experience when it comes to targeting, which is something of an art form that you can’t just learn overnight. It takes years of experience with running effective campaigns to get the gist of what works and what doesn’t. This is one area that an eCommerce agency would be able to assist you with.
More Effective Use of Your Ad SpendTo that end, a qualified agency will be able to help you get more out of every dollar you spend advertising. If your targeting is off or if your landing pages need work, you could be wasting money as it is. The right PPC management services can stop the leaks and help you stretch your advertising budget.
Spotting Opportunities You May Have MissedOne area that skilled agencies excel at is in spotting opportunities. Even if your ads are somewhat successful, it’s unlikely that you have gone through any kind of comprehensive PPC audit, or would know a new opportunity even if you saw one. A PPC company would be able to dig deep into the data and uncover new keywords to target, new audiences to go after, and ways to tweak the ads themselves in order to get more conversions.
Proper Retargeting Retargeting is another area you don’t want to forget about, which is all too often neglected. You want to make sure that you are doing everything you can to bring repeat visitors to your site and increase the likelihood of conversions. A PPC agency will have trusted methods in place to help you figure out the best ways of retargeting your audience so that you can capitalize on these opportunities and convert them into profits.
If these benefits sound like something your business would be interested in, you need to get in touch with the team at 1Digital®. They are an eCommerce-centric company that knows exactly how to put together a winning marketing strategy. Their PPC campaigns get results time after time, which is why so many eCommerce businesses rely on them.
You don’t want to neglect your digital marketing efforts. If you want to get more traffic and sales and eventually scale your business, you will want to invest in a knowledgeable PPC management agency to work on your ads and get better results. Call 1Digital® today at 888.982.8269.
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Dan Kogan
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December 30, 2020
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The BigCommerce platform is a robust and capable platform that is geared specifically towards the needs of your eCommerce business, almost without regard for what industry you serve. You might not even know it yet, but BigCommerce has your best interests at heart.
With tons of free templates and themes that are easy to manipulate, it is relatively straightforward and easy to use. An entrepreneur with almost no technical experience can have a nice looking BigCommerce store up and running in less than a day’s time. Sure, you can get into the backend and make technical adjustments and make some coding changes if you so desire, but as a hosted platform, BigCommerce has done a lot of the heavy lifting for you.
That’s not even to mention the fact that the platform is laid out in a configuration that is conducive to selling online. It’s easy to set up categories and lay our product pages, as well as including helpful information and collecting payment and taxes easily. BigCommerce is even set up so as to make it easy to accept payment through a number of gateways.
Plus, as a hosted platform, BigCommerce will take care of a lot of other responsibilities for you. For example, since they have their own servers and security, they’ll protect your online store and information for you. They manage data and protect it all, in addition to providing for very fast speeds and nearly 100% uptime. When it comes to hosted platforms, BigCommerce is one of the biggest players in the market, and the many stores built on BigCommerce are proof.
But what about SEO? SEO isn’t necessarily linked to eCommerce, and so it’s a bit of a different ballgame. There are things that BigCommerce has done to make it more approachable for their clients to manage their own eCommerce SEO; for example, URLs can be easily optimized and metadata can be easily adjusted, all without coding experience. Be that as it may, BigCommerce is built for eCommerce first, and SEO second.
Because of that, and since you have a business to run, when you want to pursue SEO as an avenue for driving traffic and higher sales, it’s best to rely on the expertise of professional BigCommerce SEO services. Your BigCommerce website could benefit from these, and so can you.
When you’re looking for BigCommerce SEO services, take the help you can get. You are managing a business, after all, and though you may wear many hats, it doesn’t mean you need to wear all of them. Leave the BigCommerce cap to the BigCommerce SEO experts at 1Digital Agency.
Visit 1DigitalAgency.com today or call them at 888-982-8269 anytime you want to learn more about how you can profit from an eCommerce SEO campaign.1Digital Agency is an SEO agency with a thorough process built on reliable keyword research strategies and implementation, with a long history of success in building search engine rankings and organic traffic for many eCommerce websites.
By the way, BigCommerce isn’t the only platform with which 1Digital Agency’s SEO team works and excels - they perform search engine optimization campaigns with Magento, Shopify and many others as well, and you can even start with a free SEO audit - so call them up today.
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