Softuvo Solutions

Is ‘Breadcrumb’ a new word to your dictionary? Well, Breadcrumb in SEO has a great effect on SEO. It helps to enhance the UX of the website and further improves the crawlability. When we talk about SEO, we usually talk about the links, keywords, rankings, and content, but we forget about talking about Breadcrumbs. Well, well, well, we are not talking about the tasty breadcrumbs here, instead, we are speaking of the breadcrumbs that enhance the site’s navigation. So what exactly are these? Breadcrumbs are the navigational feature that is used on your website and can have a massive impact on your SEO and provide a seamless user experience. Basically, breadcrumbs are the website links that allow the users to see where they are on the website and see how far they can are. These are usually found near the navigation bar or just at the top of the website. Benefits Of Using Breadcrumbs For SEO Increases Site Rankings Oh Yes, breadcrumbs can make Google happy! Google uses breadcrumbs to contextualize and conceptualize content. Breadcrumbs are great for websites that have local servers such as salons, restaurants, and more. Not just that by implementing breadcrumbs to the site, you increase the chance of getting ranked in the top 10 results pages of Google. Enhances UX Providing a seamless user experience is what your website should strive for and that’s what breadcrumbs do. Breadcrumbs provide easy navigation to the website. For instance, you are surfing through a website, you can easily go back and forth with an easy menu. This means the users can easily go to the page they are looking for with just a click. This is definitely handy and helps in enhancing the user experience and further helps in the website rankings. Keep Your Audiences Stay Longer We know that the bounce rate doesn’t affect directly the SEO, but it does affect. Breadcrumbs help in solving the UX issues and help the user navigate easily through the site. By adding breadcrumbs to your site, you can easily see a drastic improvement in your website’s traffic. Conclusion All in all, breadcrumbs are a simple solution to give your website a makeover and help it stand out on the search result pages. Not just that, you can incorporate breadcrumbs in the WordPress website easily. You can go to Yoast SEO settings and you will get an option for Breadcrumbs, enable them and you are good to go. After all, a good user experience will surely add to a great SEO experience. No matter how much you try with the traditional, trying on new things will definitely help your website rank better.

The world of web development is no less than a roller-coaster ride. Every year witnesses new trends that raise the bar in the market. While many think that these trends are just hype, others follow them religiously to level up their business game. No matter which side you fall, the truth is staying updated with the latest web development trends can be a game-changer for your business. The new trends always open up more opportunities for businesses and help them stay ahead of their competitors. In this post, we will be highlighting a few web development trends that can level up your business game in 2021. Let’s find out the details. Voice Search Will Explode The future of web development seems less texty and more voicy. Yes, you read it right! The year 2021 will witness the power of voice search technology where more people will opt for voice search rather than typing the whole thing. It has been predicted that almost 55% of people are expected to rely on voice-only to make searches. And, what’s surprising is that it's not only confined to home assistants like - Alexa or Siri, but are now optimized for websites. So, by serving your customers with voice-friendly website layout, you can enhance their user experience and get more conversions. Progressive Web Apps (PWAs) One of the top web development trends is progressive web apps (PWAs). These impactful apps help in making the website browsing experience just like native mobile applications and more friendly for the users. With the help of PWAs, businesses can witness positive changes such as - smooth installation, quicker launch to the market, reduced support and development costs, seamless maintenance and updating, easier distribution, and more. PWAs help in loading the website quickly while allowing it to work offline. The in-app experience created within the browser helps to enhance the user experience. Motion UI Will Enhance Page Interactivity Yes, having an informative website is important but it should be aesthetically pleasing as well. When a user visits a website, they expect a lot and before even reading any information, they look at the interface. You obviously don’t want users to wander on where exactly to go on your website. For this, Motion UI comes handy as it helps in guiding the users by telling them where to focus and what to do. The visual cues, for example, help to respond to the users and create a fluid user experience. You can also invest in the animations when the user has to wait for page load or any sort of error. It helps to keep the audiences in calm and avoid hindering their user experience. AI-Powered Bots

Establishing your business in the market can be a huge hurdle for businesses. There are several aspects that need to be taken care of when starting a business. Many new entrepreneurs are stuck with some common misbeliefs that restrict them to invest in the market, while others may start doing things without any proper research. The ever-increasing competition in the market is an add-on to all the other things. Here we will be highlighting a few common myths that usually stop businesses to make their next big move. Want to know the details? Let’s read the points! Myth 1 - Technology Investment Is Meant Only For Big Entreprises This one is probably the most common technology myth that can trap you. We often hear people say they are a big company, that’s why they are investing this month. Or some may even say that technology advancements are meant only for the elite enterprises, startups should restrain themselves from investing in the same. Well, these are all false interpretations. What startups need to know is that technology is accessible for all and if you can’t invest much, then having a slice of cake won’t harm. What it means is that if not in bulk, startups can invest little in technology aspects so as to gain better profits. And, history knows that startups that have unique ideas for business have gone too far. Myth 2 - App Or Website Comes First And Product Next Another common myth businesses may come across is the presume that launching an app or websites is prerequisite in the market. Well, it is definitely important to create an app or a website for business but don’t you think that it’s the product or service that comes first? What’s the point of an app or a website when there is no product to showcase. So, in that case, startups are advised to launch their products first in the market and then move on to creating an app or a website. Myth 3 -Investing In Technology Means You Will Get Success Technology investment definitely gives businesses a good jump, but it is not necessary that investing in innovative technology will surely lead to business success. The fact is that both the customers and the investors hesitate to invest in the latest technologies. The reason is simple - nobody likes dealing with new technology curves that may seem complex and unstable. Always remember that the mass audience will look for the solutions for product or service and will ultimately provide the innovation. Myth 4 - Social Media Presence Is Not Necessary At Initial Level How could you think that? In these times everything is going social, it is quite important to stay active on all the social media portals. Social media is a wide market and helps the businesses stay connected with audiences across the globe. Active participation on social media - blogs, creative social media posts, stories, surveys, and more can keep your brand engaged with the audiences. This allows your brand to create a wider market from the initial stages of your business Summing Up! Everyday business passes through technology shifts and the market share keeps on changings. There are many big names in the industry like - Facebook that started just like startups and its success is quite visible to all of us. So, instead of refraining yourself from making big moves in industry, bust these myths and start exploring for new and innovative ways of business.

We all know how e-commerce websites are taking over the internet these days. These websites help to fulfill both basic and luxury needs at your convenience. There are several e-commerce websites out there like - Amazon, Flipkart, Nykaa, and more that are selling a variety of products at comfort. With the increasing demand for e-commerce stores, businesses have now started looking forward to e-commerce sites as a great opportunity to excel in the market. If you are planning to create an e-commerce website, then you must invest in a reliable and reputed company. Below are a few tips that will help you in finding the best e-commerce web development company in India. Let’s read the details. Always Check The Experience The first and the foremost thing to consider while selecting an e-commerce development company is to know how much experience they are carrying. When it is about your business, you cannot afford to take the risks. So, it is always a great idea to choose a company that has years of experience in the filed. Check if they have a successful track record in creating the websites. Go through the portfolio and see the types of projects they have worked previously. A reputed company will never hesitate to share their experiences, instead, they will openly discuss their journeys. Checking out these details will help you know about the company and help to clear many doubts. Time and Convenience Matters Another thing to consider is whether the company you are choosing is offering you convenience or not? Well, one of the best parts of hiring a reputed company is they assure timely deliveries. They stick around the plans they curate and execute them right on time. They will pay close attention to the details mentioned by you and made the necessary changes. So, no matter what your requirements are, they will cater to your needs. Ask About Their Skills When choosing a company, it is really important to ask them about their skills. Wondering how? Well, e-commerce website development requires many technical skills. So, when choosing a company, it is better to discuss our requirements and ask them if they have a competent team to cater to their needs. You also ask them about the services like - payment gateway, product details, safe and secure dealings, and more. Don’t Forget The Cost! If you think that the company charging higher assures high-quality work, it’s a myth. There are several companies out there that are providing quality services to their customers at affordable rates. Finding a company that helps you provide efficient solutions at cost-efficient rates. This will not only help you save a lot of bucks but also help you in the long-term. Never Miss The Reviews Checking the reviews is really crucial while selecting the web development companies. The internet is the best source to gather information and check the company’s reviews. Checking on reviews and testimonials help you know a lot about the company and further help you make a wise decision. So, follow these steps and begin your journey to finding the best e-commerce development company in India. Good luck!

The year 2020 was a tough ride for marketers worldwide. Every business is looking out for new tricks and strategies in 2021. With the increasing competition where every business is producing quality content and campaigns, it is daunting to grab the customer’s attention. So, how will you steal the limelight in this cutting-edge competition? Well, the answer is using Attention Marketing. What Is Attention Marketing? If you have heard the term for the first time, we will explain its details. Attention Marketing is the term coined by Steve Jelly, an entrepreneur who described it as a cost-effective way to grab the user’s attention through engaging content. It is defined as a category of online marketing that helps in acquiring customers by engaging them with non-invasive means like - social media. This type of marketing runs on the AIDA model that explains how every customer pass-through this cycle i.e. Awareness, Interest, Desire, and Action. That’s how the customer ends up buying the product. Here we will be guiding you with a few tips that will help you gain customers using Attention Marketing. Let’s dig into the details. Use Snackable Content We often hear the more detailed content is, the better it will be. While it is right to say that people are exposed to a lot of information, but the audience also likes to see content that is crip and short. Snackable content simply means that the content should be fun, short, and easy to consume like - videos, infographics, micro-blogs, and more. Such content is not only visually pleasing but also easy to understand. Gifs Get All The Love Gifs are short animated images that instantly grab the audience’s attention. It’s quirky and takes no time to create the gifs. These can be funny, educational, motivating, plain, and catchy. It has been reported that over 100 million users send more than 1 billion gifs everyday. Custom and use them best to attract your audiences. Engage Your Customers With Interactive Content The fact is users love engaging in content that is more interactive rather than static. Yes, the static content is informative but the interactive content in the form of games, quizzes, contests, and assessments is a great way to form a two-way conversation with your customers. Social media platforms like - Twitter, Instagram, and LinkedIn offer content like - polls and quizzes. Not just that several brands like - Netflix use pop-quiz in their social media stories to interact with their users. Influencer Marketing Is A Big Game Another great way to engage with your users is to collaborate with well-known industry influences. Influencer marketing allows brands to promote their products by partnering with social media bloggers and influencers. These people already have a huge fan base and they will help in driving more sales and brand credibility. So, find genuine influencers and Collab with them to make your business game strong. Summing Up In today’s world, Attention Marketing is definitely an attention-grabbing and customer-holding technique. Also, it is probably the most reasonable and easiest way to connect with your customers and stand out among your competitors. Follow these tips and bring the best of your Attention Marketing skills.

Want to impress your clients with an amazing business app? We are living in the mobile age where almost everyone is dependent on the usage of mobile phones. Mobile apps play a crucial role in progressing your business. But, with several companies out there, choosing the right one is a daunting task. So, to help you in your search, we have listed a few questions that you should definitely ask before choosing the mobile app development company . Let’s find out the details. Q - 1- What development process do you follow? Whether you are a small-scale company or a large enterprise, it is really important to have a good understanding of your business needs and customer base. A good company will first understand your business requirements and then provide you with custom suggestions that cater to your needs. Once, they discuss the development process, then you can analyze the details and make the recommendations (if any). It will help you pull the best for your project and give a better understanding of the project. Q - 2- How much experience you have on-design and on end-user? It is really important for you to ask the company about their field experience. A dream can easily get shattered if the plan is not well-executed. You need a company that can find unique and creative ways to reach your business goals. Also, the company should be able to offer user-friendly and highly-effective apps that can create buzz among the users. Q -3 - Where can you see the company’s work? Never ever forget to ask the company about their work portfolio. You can ask for samples from the previous clients and see the quality of work they have delivered. Also, by checking the company’s portfolio, you get to know the details on how many projects they have delivered successfully and how much expertise they are having in the same field. Q - 4- How will you communicate during the process? Well, communication is the key to smooth functioning. If your ideas don’t match the company’s prospects then it will be difficult dealing with the same. It is important to stay informed about the work progress and know every important detail relating to the project. So, make sure you choose a company that establishes a smooth communication flow and keeps you updated with the progress! Q - 5- What security policies do you follow? Before you shortlist the many and start the process, make sure you choose follow-up with the updated data security. Wondering, what does it include? Storage and Encryption Of sensitive data. Issues regarding necessary information. Compliance with data security regulations. A reliable company will always follow the security concerns and save your business from the risks. Q - 6 - What are your Testing and QA processes? Testing is the final process that is done just before releasing the app. In the process of testing and QA, the company will examine different angles to ensure smooth functionality. Text and images. Bugs Connectivity Data consumption and battery Speed Remember, the app that functions technically but fails to meet your business objectives is a big fail. So, take this process seriously! So, the next time you begin hunting for the best mobile app development company , remember to ask these questions. Good luck with your project!

The world of online marketing has unlimited possibilities. Surviving your business in the cutting-edge competition is tough. If you want to make your business stand out among the rest, then one quick way to achieve your business goals is pay-per-click advertising (PPC). With the help of PPC, you can achieve fast conversions and traffic. So, if you want to achieve success in your PPC campaigns, then you need to have an innovative approach. Below is the list of a few ways that can help you upgrade your PPC game. Let’s read the details. Select The Keywords Wisely When it comes to PPC, it is really important to hit the right keywords. While you may find many keywords relating to the topic, hitting on the right one is crucial for campaign success. Now, this depends on a number of factors like - keywords volume, the amount you want to spend, and more. So, you can use efficient tools like - Google AdWords, which is an all-in-one keyword planning tool. But, one thing you need to bear in mind is your competitor might also be using the same keywords and it will definitely affect your rankings. So, make sure you do a proper analysis. Include CTAs Adding campaigns that do not redirect the users to the target place means there will be no conversions. Adding Call-to-actions (CTAs) helps users reach your website and get conversions. When you add CTA, the user takes an actionable step that moves them to the target page. A good CTA should include a compelling and clear message. For example - call now, sign up for free, cancel subscription anytime, and download now have proven to be really popular CTA. Hit Long-Tail Keywords We often see marketers stick to the short-tail keywords where they often hit 1-3 keywords. When it comes to short-tail keywords, the competition is tough out there. Targeting long-tail keywords help to increase your chances of visibility because there will variation in keyword listing. Not just that, with the advancements in voice technology, people are more likely to speak long-tail keywords. So, either way hitting long-tail keywords is a win for your business. Quality Matters The Most While it is true that PPC campaigns rely a lot on the amount of money spent, but what matters the most is the quality of ads you are posting. For instance, you have spent an ample amount of money on the ads, but the quality of your ads is poor, believe us, it will do no good for your business. In Google AdWords, these things are measured by the Quality Score, where you not get an analysis of the click-through rate but also get to know the relevancy of chosen keywords. Conclusion PPC is one of the most promising marketing filed where you get tremendous results. Just in a matter of a few days, you can witness massive business growth. So, follow these tips and make the most of your investments. With the right approach, you are bound to get outstanding results. Good luck with your campaigns!