I'm Juan Force from Singapore. Graduate Student. Love to go outside and visit new places with my fri... View More
Juan Force
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UX services are consistently in high demand when building websites or applications. This is because of its focus on enhancing the way users experience a new product.
Through interface, design, and interactions, good UX ensures the product is accessible to users. Each feature implemented also adds further value to the user.
For better user engagement, it is essential to align proper UX principles with your business goals. This is challenging and confusing to business owners especially when numerous myths and misconceptions exist about what UX is.
In this article, we debunk 5 common UX misconceptions our clients have shared when seeking our UX design services.
Myth 1: UX Is Only About Users
UX designers conduct research and analysis to understand the users’ needs, pains, and goals. This is to provide them with an optimal experience by meeting their expectations and giving them a satisfying experience when interacting with the product.
Many people may not know this, but the UX design also has to meet the businesses’ goals and objectives. This includes understanding the product vision, the reason for creating the product from a business perspective, your target market, and the problems that your product aims to solve.
UX designers understand that trying to focus too narrowly on optimising the user experience may fail to achieve a company’s business goals. It is crucial to alight both the users’ needs with the business goals to create an effective user experience.
Myth 2: UX Benefits From Fewer Clicks
The 3-click rule is a popular usability standard in the world of UX. It says that if users can’t find what they’re looking for after three clicks, they’re likely to become frustrated and leave the site.
This common misconception is affecting how people understand good website UX. Getting users to the content they are looking for with as few clicks as possible is a generalisation that is impossible to apply to all websites.
Recent studies have shown no correlation between the number of user clicks and their success in finding the content they are looking for. Users are found to interact differently on various sites (e.g., compare an e-commerce site like Amazon.com to a search engine like Google).
How effectively users got the information they needed on each of these sites and not how many clicks it took to get them there is a better way to measure user ease.
If users get to where they want and are satisfied with their experience, we do not need to worry about how many clicks it took to get them there.
Myth 3: UX Rewards Quantity over Quality
Having a lot of choices is usually a good thing. However, this is not always the case when it comes to UX design. A common misconception people have about their website or application is that having more choices will increase product SEO and users’ satisfaction.
However, as search engines become smarter, including unnecessary content and keywords may do more harm to both SEO and UX. From the UX perspective, having numerous choices may confuse users and even trigger decision paralysis.
Decision paralysis is a phenomenon where the user overthinks their decisions and ends up not interacting with the site. As a result, users may leave your website and try to find one that is more user-friendly.
UX designers should be skilled in finding the sweet spot that balances UX and SEO expectations. This is often more difficult than it looks. Hiring a full-fledged web design agency that has both SEO strategists and UX designers is the right thing to do. This will allow your website to have the best of both worlds.
Myth 4: When In Doubt, Always Animate
“Add the fade-in effect here, and add the slide-in effect there…†the list goes on and on. Many people tend to think that animation will delight users and keep them engaged for longer.
This is not always true. Animations can make a site stand out but only if it is done right. Overdoing it can just as easily kill the user experience and keep them from coming to your site for good.
Common mistakes include adding animations that serve no purpose and setting durations that are too long or too quick. Not using the right type of animation also could have a more damaging impact than you think.
UX designers refrain from applying unnecessary animations so as to not hinder the ultimate goal of good UX.
Myth 5: UX lengthens the project timeline
Another misconception about UX is that it lengthens your project timeline and increases the cost of creating the website. As illustrated in the image below, it is evident that the UX project flow has a longer timeline compared to a typical project flow.
This gives business owners the impression that adding UX services stretches a project timeline and therefore will increase costs. However, by following this method, UX designers can actually help developers speed up the development process. This can be done by providing them with well-defined requirements and specific style guides.
Solutions can be created, tested, and validated immediately instead of following the usual process of building then fixing a product. Everything is documented for the developers in detail so they will be able to work faster. By investing in UX for your website, you can prevent time-consuming development rework and focus on the business instead.
The post Common UX Design Myths appeared first on Verz Design & published here with their permission.
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Juan Force
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The eCommerce train is at full steam, with more and more business owners pivoting to online selling. You’re already on the right track if you have your online sales channels, be it social media pages or e-stores. In today’s ever-changing internet landscape, have you secured an SSL certificate for your eCommerce website?
5 Reasons You Should Get an SSL Certificate for Your eCommerce Website
1. Protect Information
Website owners swear by the effectiveness of SSL certificates. SSL stands for “Secure Sockets Layerâ€, and these certificates make sure that data entered by users on your website stays private and secure. You get to protect your online customers from identity theft or fraud.
A website can show it has an SSL certificate if its web address shows the “https†and a padlock icon. This signals online users to steer clear of sites that lack such features. In this age of online payments, storage, and hacking, security is key.
2. SSL for Social Proof
You can see how the security offered by SSLs helps build social proof for your brand. Social proof happens when online users become new customers because they see how others purchase from your store in a safe and secure way. The trust you instil in your customers becomes a form of marketing for your eCommerce business, thanks to securing it with SSLs.
3. Financial Cushioning
SSL certificate providers can shoulder costs that you would otherwise have to pay in case of fraudulent transactions on your website. Normally, the customer files for a chargeback claim to have the transaction reverted and the stolen money returned to their card.
Before having to pay out of pocket, you can first check the warranty limit of your SSL certificate to see if the transaction value falls under it. If so, the SSL provider will have to step in and cover the costs.
4. Search Engine Advantages
Lastly, websites with SSL certificates tend to get recognised better by Google and other search engines. Search engines prioritise positive user experiences, meaning it would suggest trustworthy websites first in search results. If search engines detect your online store’s SSL, it would prioritise you over less secure websites.
5. Not Having an SSL Certificate is Risky
While many websites have been doing just fine without investing in SSL certificates, risks still exist. As an online store owner, you cannot stay complacent in the face of rapidly developing technology. Newer forms of cyberattacks might compromise your site, so it’s better to stay safe with SSLs.
Think about how a large part of the public already familiarised themselves with how to cheque for secure websites. People might miss the “https†indicator, but the padlock icon is easy to spot. If your online store lacks it because you skipped on SSLs, potential customers might go to your competitor stores that have such certificates. Losing sales goes against the goal of every business.
In sum, the benefits far outweigh the costs of getting your website secured via SSLs. By using these certificates, your online business improves customer trust, search engine ranking, business finances, and most importantly, the security of user information. Now you know why SSL certificates are important.
Verz Design can equip your website with SSL certificates as well as other services related to ecommerce website design, web programming, UX/UI design, marketing, copywriting, and more. With over ten years under our belt, we can make your website keep up with trends and stand out from the competition.
The post Why do you need an SSL Certificate for your eCommerce Website? appeared first on Verz Design & published here with their permission.
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Juan Force
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Businesses need to adapt to digital platforms or fall behind their competitors. Many consumers are becoming increasingly comfortable with, and now choose, to use mobile apps, social networks, and websites to browse and buy.
To keep up, businesses are investing in digital marketing experts and new software to keep them viable for the foreseeable future. One such digital investment is creating a dedicated landing page for specific business campaigns or promotions. Once your landing page is created, landing page optimisation, which refers to the process of improving the elements of your website’s landing page, will help drive conversions.
The landing page is the first page, visitors, often new visitors will see when they engage with your paid ad. This means it has to give the right impressions. The landing page contains different content and design elements such as images, videos, links, fonts, colour, and more.
As more innovations become available, businesses have more options for improving the efficiency and spectacle of their landing pages. For 2021, how do intend to keep your landing page attractive to continue to engage a steady stream of new customers to your site?
1. Rank higher with SEO
Use Search Engine Optimisation to make your landing page appear first on search results whenever your target customers google your products or services. To do this, add relevant keywords to your landing page content.
Bear in mind, Google penalises keyword stuffing tactics so be strategic when optimising your content with SEO keywords. You can invest in online visibility tools that will show you which keywords are trending in your niche or industry.
You also get to know keywords your competitors are using, allowing you to adjust your keyword strategy so you can outrank them in search results. However, this requires some existing knowledge of SEO practice. Engage an SEO expert to spot common SEO issues and guarantee results.
2. Improve page load time
Make sure your landing page loads fast because customers lose interest in seconds. (Google aims for half a second!) Mobile and online users have their attention span pulled by various distractions, so an efficient load time gives them time to see what your website offers.
This way, you keep them interested instead of making them close the tab out of frustration. Some common ways to improve loading speed include removing large-sized images and JavaScript clutter. A UX designer comes in useful here to best advise you on what is essential and what design aspects you can do without.
3. Showcase product and service benefits
Once visitors have landed on your website, it wouldn’t be enough to just show them images and copy of your product and service features. Keep visitors interested in your landing page by showcasing how your products and services can benefit them.
For instance, you might be selling an umbrella or a raincoat. Do not stop at featuring the product’s waterproof and durable designs. Include how it can protect the user from harmful UV rays and block raindrops from drenching them.
Just make sure that your product can deliver the benefits you promise. The clearer and quicker your website visitors see the product benefits on your landing page, the better.
4. Present testimonials and your portfolio
Nurture the trust of your potential customers toward your business by featuring positive reviews or a portfolio of past work. This way, they know that other customers are satisfied with your products and services.
Having a video as a portfolio right at the top also shows instead of tells visitors your capabilities, letting them evaluate these alongside the testimonials. The positive reviews and portfolio add credibility to your business and gives the impression you are a trusted professional in the industry.
5. Display persuasive offers
Help visitors make up their mind by providing persuasive offers such as discounts, freebies, or exclusive benefits once they sign up or purchase. You can make your offer even more enticing by syncing it with a special occasion or holiday.
Valentines’ Day, Christmas, or Summer Sales are popular examples of this. Remember that other stores will also showcase their own offers, so make sure yours stand out visually on the landing page.
The post Landing Page Optimisation Tips 2021 appeared first on Verz Design & published here with their permission.
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