Amit mishra

In the market of any brand, the team focuses on making the ads and commercials engaging. For years it is going the same. The squad brings in new stories or messages through advertisements. Also, a significant amount of time does invest in preparing a script for any ad. As peoples connect to the commercials, they tend to remember the product more. Hence, you can say that it is a tactic to attract more and more consumers. In this time of digitalization, the digital market is likewise at its pinnacle and is rising each year as more organizations are opening in general. With the digital market getting rich, and so is influencer marketing. Yes, you heard it right. Influencer marketing is slowly surpassing many traditional marketing forms. It will rise more in the upcoming years. Now, influencer marketing is one of the vital tools in the digital market. Social media, giving rise to more and more influencers, is now the foundation of marketing. It will acquire all the traditional market soon. Till then, the influencers are ruling over it. The videos on YouTube, and unexpectedly the influencer conveying some sponsorship content for some seconds, unquestionably get past the minds of numerous individuals. Instagram influencer posts on their social media handle about any brand with the hashtag, loot lakhs of views, and clicks. There are many types of influencers, and a micro-influencer is one amongst them. Let us take a look at different influencers with their engagement rates. What is the average engagement rate for influencers? Through the data from the Statistica, we can get the engagement rates for different types of influencers ranging from nano-influencers to celebrities. Here we go. • Micro-influencers:- Follower base ~ 1K to 10K with the engagement rate of 4%. • Mid-tier influencers:- Fanbase ~ 10K to 50K and engagement rate of 3.07%. • Mega influencers:- They have a followers count of ~ 50K to 1M, and the engagement rate is 2.33%. • Celebrities:- They have followers of more than 1M and an engagement rate of 2.21%. Through the above data, we can say that as we go from micro-influencers to celebs, the engagement rate keeps decreasing. But it is a fact that the celebrities charge the highest. The more the number of followers, the more will be the price. Thus, one can get the micro-influencers at the lowest cost, and as they keep moving to high follower influencers, the budget will also increase. What is a good engagement rate for micro-influencers? From the above data, as per the follower's count and the engagement rate, one can find the number of estimated peoples engaging in the content. It goes like this:- 1. Micro-influencers- 40 to 400 followers. 2. Mid-tier influencers- 307 to 1,535 followers. 3. Mega influencers- 1,165 to 23,300 followers. 4. Celebrities- 22,100 and more. So, do you think it is the last? No, it is not. The engagement rate is not calculated only on this basis. Enagagement rate = (Likes/Comments) / Total number of followers. Thus, from the above data, you can predict that this number of followers will be engaged in liking commenting, and sharing the post. With micro-influencers having the highest engagement rate, they attract more and more audiences towards them. For a quality engagement rate of any influencer, it should be 2% and more. The engagement rate should never fall below this point. Otherwise, it will become a loss if invested in influencer marketing. In the case of micro-influencers, it should not be less than 4%. It will be considered a decent engagement rate for micro-influencers. Now, let us move forward with checking the effectiveness of micro-influencers. How effective are micro-influencers? In terms of comparison with the macro-influencers, the micro ones are very effective. • Micro-influencers have a higher engagement rate than any of the other types. • It is available at the lowest budget compared to others. • In many cases, there are organic followers with organic engagement. For macro-influencers, you can not say as to whether all the followers are genuine or not. • It turns out to be not difficult to focus on the specialty crowd considering the decision of miniature influencers, which isn't the situation for celebs. • The feed post reach rate is 33.8% for micro-influencers. For macro-influencers, it is 10.15. Let wrap up the entire discussion and jump directly over the main point based on these. How to boost your brand via micro-influencers? To make the most effective decision in choosing micro-influencers, keep an eye on the bullets. 1. Influencer marketing platforms Take the most out of them. You can find many such platforms around you that are in trend nowadays. In India, the list is lead by Celefi. For the international market, it is Cameo. These two are the trusted platforms that we are mentioning in the article. You can get the best influencer as per your budget. In Celefi, you will also get the help of strategists to run your promotions over social media. They will help you get the best deal. 2. Use Instagram as a medium Most of the social media users reside on Instagram. They like the beautiful posts with filters and hashtags, with just clear and concise subject-related information. It makes Insta the best tool in terms of influencer marketing. Get your influencer to post over there. 3. YouTube is also a great choice With video content being very engaging and the highest number of users in India, you can also consider Youtube as a great idea. If you are looking after an influencer from YouTube, you can go through it. It will be a win-win deal for both of you. They can get the content, and you will get the promotion. 4. Make the use of campaigns There are so many campaigns like sponsorship posts or videos, reviewing, unboxing, giveaways, affiliate marketing, coupon codes, etc., available with us. You can make use of them to get more and more engagement over the content. Not only this, but it will also help you with sales and market. 5. Choose influencers as per the niche It is a crucial step to be taken before anything. Choose the influencer as per the niche. For example, if you are a travel agency, go with travel bloggers and vloggers. It will help you target the customers who are relevant to your products. https://celefi.com/influencer-marketing-agency-india.php